Art Backyard is a vibrant creative space and school of creativity based in Orange County, California, offering weekly art and architecture classes, workshops, birthday parties, camps, private lessons, and programs for schools and homeschoolers. The studio’s mission is to foster creativity, original thinking, and self-expression through hands-on arts-and-crafts-centric learning experiences for both kids and adults.

When Art Backyard engaged Prosper Web, they were seeking a website that could elevate their brand presence online, reflect the diversity of their programs, and make it easier for families, educators, and community members to discover, understand, and enroll in classes or events.

Additionally, the client wanted the website to serve as a digital receptionist or assistant — automating bookings, managing registrations, and leading sales. The goal was to streamline operations so the site could handle much of the administrative work, freeing her focus for teaching and creativity.

Primary goals included:

• Translating the studio’s rich, community-oriented offerings into a clear and engaging digital experience

• Improving visibility of programs for different audiences — parents, educators, adults, homeschoolers

• Encouraging action (class registrations, workshop bookings, gift-card purchases, event inquiries)

• Automating bookings and sales workflows to act as a digital assistant, reducing staff workload and improving operational efficiency

Key challenges:

• Balancing a wide variety of services (weekly classes, camps, parties, school visits, online projects) in a digestible navigation structure without overwhelming visitors

• Reflecting the creative, playful spirit of the brand while maintaining usability and conversion paths

• Communicating Art Backyard’s educational depth and community value — not just fun activities — especially for parents and educators looking for meaningful enrichment opportunities

• Intuitive UX/UI design with clear hierarchy and navigation

• Strategic content planning tailored to program goals

• Conversion design patterns and automated booking systems to maximize enrollments, registrations, and inquiries

• E-commerce integration

• Automated e-mail campaigns

• Amazon integration for Amazon’s associates program (client gets credit when a visitor clicks through the block and completes a purchase)

✔ Enhanced Clarity & User Engagement: Site visitors can now easily discover offerings by age group, interest, or event type — from weekly classes to special workshops and birthday parties.

✔ Improved Educational Positioning: Through structured presentations of services, Art Backyard’s website now communicates both creative play and educational value, resonating with parents and educators alike.

✔ Stronger Conversion Flow & Automated Bookings: With optimized interaction points and category distinctions (kids, adults, educators), the website automates the booking and sales process, freeing business owner from manual registration tasks and increasing efficiency.