Omega EVC is an innovative company specializing in electric vehicle (EV) charging solutions, offering advanced hardware and turnkey services that help businesses and public spaces adopt reliable, future-ready EV infrastructure. Their product lineup includes smart DC fast chargers and battery-integrated units designed for scalability and ease of use, supporting a broad range of commercial and public charging applications.

When Omega EVC approached Prosper Web, they needed a website that could clearly communicate complex technical solutions, convert high-intent B2B traffic (fleet operators, commercial property owners, infrastructure planners), and strengthen their brand’s authority in a highly competitive, emergent industry.

Primary goals included:

• Presenting technical products and services in a clear, accessible way.

• Designing UX flows that guide diverse decision-makers (facility managers, business owners) toward lead conversion (quotes, consultations).

• Establishing Omega EVC as a trusted partner for EV charging installations through credibility, visual clarity, and strategic content hierarchy.

Key challenges:

• Translating specialized, hardware-centric offerings (e.g., DC fast chargers with up to 400 kW capacity) into intuitive, non-technical user journeys.

• Balancing product detail with broad solution messaging for multiple customer segments (commercial, transportation hubs, fleets).

• UX research, audience segmentation and user flow mapping

• UX/UI design and layout system for scalable content

• Strategic content planning and conversion copy guidance

• Responsive design optimized for performance and accessibility

✔ Improved Clarity & Engagement: The redesigned product and solutions pages quickly orient both technical and commercial stakeholders, helping them find the information they need with minimal cognitive load.

✔ Enhanced Lead Generation: Clear, outcome-oriented CTAs support stronger conversion rates from organic and referral traffic into meaningful inquiry submissions.

✔ Strategic Positioning: Omega EVC now has a digital presence that aligns with their brand ambition — empowering users to explore EV charging as a business solution, not just a product installation.