Case study: BQ Bouquet — Luxury Flower Delivery & E-Commerce Store.

Client: BQbouquet
Role: Shopify Development • UX/UI Design • Branding & Logo Design • E-Commerce Strategy
Website: https://bqbouquet.com/

  • BQ Bouquet is a luxury floral delivery brand serving Irvine and Orange County with high-end bouquets, signature arrangements, and bespoke flower designs for occasions like anniversaries, weddings, celebrations, and more. The business focuses on delivering premium blooms in elegantly crafted boxes that present beautifully the moment they arrive.

    The client approached Prosper Web with a need to build a Shopify e-commerce store that not only showcased their luxury products but also reflected the brand’s identity and high-end positioning. Beyond a transactional storefront, the website needed to feel like an elevated extension of the BQ Bouquet experience and support automated order processing, delivery management, and beautiful product presentation. In addition, the project included full brand development and logo design, ensuring that every touchpoint — from web to packaging — communicated refinement and quality.

  • Primary goals included:

    • Building a Shopify store optimized for luxury product discovery and conversion.

    • Designing a brand identity and logo that reflects premium quality and emotional gifting.

    • Creating a clear, intuitive UX that makes browsing, selecting, and purchasing arrangements effortless.

    • Supporting automated e-commerce flows for deliveries, product variants, and order fulfillment.

    Key challenges:

    • Showcasing diverse products (rose arrangements, signature boxes, event flowers) in a way that highlights craftsmanship and luxury while remaining easy to navigate.

    • Integrating delivery options and checkout flows that clearly communicate delivery zones (e.g., Irvine, Orange County, and surrounding areas).

    • Balancing artistry with commerce — preserving the emotional impact of floral gifting within a streamlined shopping experience.

    • Full Shopify store setup and custom UX/UI design for product discovery and checkout.

    • Branding and logo design to establish a consistent and memorable visual identity.

    • Strategic navigation and product categorization for browsing by bouquet type, color, price, and occasion.

    • E-commerce configuration — product variants, delivery information, order management — designed for efficiency and scale.

  • Elevated Digital Brand Presence: The BQ Bouquet site now visually aligns with the luxury nature of the products while making purchase intuitive and delightful.
    Stronger E-Commerce Performance: Customers can easily navigate products, choose sizes and styles, and complete orders with confidence.
    Consistent Brand Identity: The logo, color system, and visual language unify digital and physical touchpoints for a premium brand experience.
    Automated Shopping Experience: Shopify’s platform — paired with refined UX — supports smooth order capture and delivery processing, reducing manual overhead for the business.

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